We talk about the robustness and reliability of a software platform, such as a cms (system for managing contents), which is the most used today, when it behaves steadily even in the presence of hardware or software failures or incorrect inputs in the use of it. Not all cms platforms are equal while using the same programming languages ​​as php, html, css, js; All depends on how this code is written and how its core is structured. Then the hosting service on which we install a cms, how we choose it? What is the ideal hosting or server for our projects? This part is usually neglected because it is thought that all hosting services are the same. Everything has to be consistent with our goals, from there the choice whether to opt for a shared hosting or a dedicated hosting where in this case you will be able to optimize the server for your website so that engine and bodywork are in perfect harmony.

Applying this concept to the web could mean aspects such as the usability and accessibility of a website. The ease of use when accessing a page that is easy to interpret and with simple and intuitive navigation is nowadays "user friendly". We need to put the internet user into the state of achieving the potential expected content in the fastest, easiest and most natural form. Clarity must be the thread of every web project. You should not use pop-up windows that automatically open on the home page because they create the biggest disruption, such as using unreadable characters or inadequate colors, everything must be harmonious and consistent with what we want to convey. Nowadays every website must be designed with a responsive layout to fit any device that is smartphone or pc and accessible to all users regardless of physical, cognitive, or other limits.

The beauty that comes above all from knowing how to apply the appropriate proportions to a layout implemented on a website. If technically the content is separated from the code, in a corporate website eg. the content influences the design as the latter will be the expression of the identity and image chosen by an enterprise or institution. The use of fonts, colors, and images is fundamental to the identity of a website and everything has to be decided with intelligence. Colors for example transmit specific emotions to the visitor when they are included in certain contexts but the colors also have different meanings depending on the cultures in which they are used. If I build a site for a Japanese I have to take it into account. Choosing the size of the images, the proportion of the buttons and the fonts, the distribution of the white space that weighs everything else is critical to building a pleasing and harmonious layout.